News and Messages
CITY OF CALERA TEAMS UP WITH BCRFA TO “PAINT THE TOWN PINK”
Calera, AL (October 10, 2017)— The Breast Cancer Research Foundation of Alabama (BCRFA) is proud to partner with the City of Calera, Alabama as they “Go Pink” for the seventh year to raise money for life-saving breast cancer research. In honor of Breast Cancer Awareness month, the City of Calera is collaborating with local public schools to offer t-shirt sales, host survivor recognitions, and invite local businesses to “Paint the Town Pink” by decorating their storefronts for Breast Cancer Awareness Month.
“This city has really come together to create a grassroots effort to fund breast cancer research and save lives,” said Kate Kiefer, Board of Directors member for the BCRFA. “Calera is truly showcasing the meaning behind this year’s theme ‘What You Do Matters’ by rallying together as a community to help raise funds and awareness for such an important cause.”
On October 12th, Calera Middle School will host the Helena Huskies for the first annual Middle School “Calera Goes Pink” football game. On October 27th, the High school will host their annual pink football game, facing off against Marbury High School. Special activities at the high school game on the 27th include a chance to dunk Calera High School teachers in a dunking booth, and an opportunity to try pink hair for a day thanks to local art students.
In addition to the football games, “Calera Goes Pink” initiative is taking breast cancer research from the lab to the classroom by inviting Calera High School students to learn about the real-world science of breast cancer research. The students will also hear about the various types of treatment that their efforts fund, including immunotherapy, drug discovery, and the Dolly Ashton O’Neal Triple Negative Breast Cancer Personalized Medicine Program.
Golfers from across the areas will come out to support the initiative at the “Calera Goes Pink Golf Tournament” on Sunday, October 22nd at Timberline Golf Club. Proceeds from the tournament will also support BCRFA.
“In the last seven years, the City of Calera has raised $150,000 in community support for BCRFA,” says Mayor Jon Graham. “The incredible unity of the City, our schools, local businesses, and Calera residents allow us to increase our efforts for fundraising each year.”
All proceeds from the events will help the BCRFA provide critical seed dollars required to secure national breast cancer research grants. All research dollars raised in Alabama will stay in Alabama, but the research and new treatments discovered will reach breast cancer patients across the nation.
About the Breast Cancer Research Foundation of Alabama: The Breast Cancer Research Foundation of Alabama is an independent 501C3 nonprofit organization supporting innovative research to help diagnose, treat, prevent and eradicate the disease. Since its inception in 1996, the BCRFA has raised over $6.75 million to fund research at the UAB Comprehensive Cancer Center and assist their collaborative partners. All funds raised stay in the state of Alabama, but the research has a global, life-saving impact. For more information, visit BCRFA.org.